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The Original 16 Hot Wheels Cars From 1968: The Redline Era

Anthony Altorenna collected Hot Wheels cars as a child, including some of the original 16 from 1968.


These 16 Hot Wheels Cars Changed the Die-Cast Toy Market in 1968

Introduced in 1968 by Mattel, Hot Wheels made an immediate splash in the die-cast toy car market. Every little boy (and his dad) wanted a collection of these cool little cars. The futuristic concept car designs, the retro hot rod replicas, and the realistic representations of modern muscle cars of the day made Hot Wheels cars very different from the Matchbox and Corgi cars and trucks that long dominated the die-cast toy car market.

And Hot Wheels cars were fast! Living up to their name, the new Hot Wheels cars used a revolutionary low-friction design on their wheels and axels that enabled the little cars to race downhill on their own special orange track at speeds up to 200 scale miles per hour. The 'Redline' tires with working suspension together with the high gloss and colorful paint schemes made Hot Wheels an instant hit with the kids.

The original 16 Hot Wheels cars from 1968 changed the die-cast toy market. Today, these original little cars command big prices.


Hot Wheels. Fastest metal cars in the world.

— Mattel

Part of the Appeal of Hot Wheels Was the Speed These Toys Could Reach

List of the Original 16 Hot Wheels Cars From 1968

  • 6205 Custom Cougar
  • 6206 Custom Mustang
  • 6207 Custom T-Bird
  • 6208 Custom Camaro
  • 6209 Silhouette
  • 6210 Deora
  • 6211 Custom Barracuda
  • 6212 Custom Firebird
  • 6213 Custom Fleetside
  • 6214 Ford J-Car
  • 6215 Custom Corvette
  • 2616 Python
  • 6217 Beatnik Bandit
  • 6218 Custom El Dorado
  • 6219 Hot Heap
  • 6220 Custom Volkswagen Cheetah

The very first Hot Wheels car released in 1968 was the Custom Camaro. This redlined classic is now very hard to find.

The 1968 Custom Camaro

The 1968 Custom Camaro

Collecting Classic Hot Wheels Cars: Condition Counts!

As with any collectible, the condition of the item is a primary factor in determining its value, and Hot Wheels cars are no exception. Made for play, racing Hot Wheels cars downhill on custom tracks, sending them over jumps, and speeding them through loops often led to spectacular crashes that resulted in chipped paint, bent axels, and missing wheels. Separate little pieces such as surfboards were often lost over time.

Collectors place a premium value on original cars in 'mint' condition. Some collectors focus on the early original Hot Wheels cars, while others look for the cars that were released during the period of their youth. The Treasure Hunt series, which started in 1995 and featured a very controlled release of two new Hot Wheels car models every two months, is especially popular with collectors.

Whatever era is of special interest to you, I recommend buying Hot Wheels cars in the best condition that you can find and afford.

A Hot Wheels Collection Worth $1.8 Million

Do You Collect Hot Wheels Cars?

Top 10 Rarest Hot Wheels

Where Did My Hot Wheels Collection Go?

I was 10 years old when the first Hot Wheels cars hit the toy store shelves in 1968, and I can still remember the little display in Mike's Toy Store. Each Hot Wheels car cost $0.69, which was a fair amount of money at that time for a little metal toy car. I already had a number of Matchbox cars, and I was eager to add the new Hot Wheels cars to my collection—especially the shining miniature replicas of American muscle cars; Mustangs, Camaros, Firebirds, Cougars and Corvettes.

I managed to collect most of the original 1968 release of Hot Wheels cars. I kept my prized collection of cars in a portable plastic case, taking them out only to race down sections of orange plastic track or to play with them on the family room carpet. My brother liked to crash his cars in spectacular pile-ups or take them outside to play in the dirt, but I tried to keep my special little cars shiny, clean and free of chipped paint. As new models were released each year, I lobbied my parents and grandparents for more cars. My collection grew to over 100 Hot Wheels cars, plus almost an equal number of Matchbox cars and trucks.

As a teenager, my interests turned to real cars. The little toy cars in their plastic cases were relegated to the back of the closet.

A few years later, I was home from college on break and I noticed that the boxes were gone! I asked my mom, who told me of her friend's little boy and how much he liked little toy cars. She didn't think that I would mind, so she gave away the cases of cars. My prized collection of Hot Wheels cars was gone....

Over time, I've found a few replacement Hot Wheels cars at yard sales and second-hand shops, and purchased some of the newer cars that reminded me of the originals. Some day, I'll expand my search to collect a few of my favorite originals including a 1968 Hot Wheels Mustang, Cougar, and Camaro.

Mom had a sense of humor, quilting a special sweatshirt for me. The caption reads: "Once I was rich: then my mom gave away my Hot Wheels!"

Some Hot Wheels Cars Are Worth a Lot of Money!

Hot Wheels Fun Facts:

  • Hot Wheels are manufactured by Mattel. The first 16 original Hot Wheels were 1:64-scale die-cast cars that were modeled after actual full-sized vehicles, including the customized models.
  • Eleven of the original Hot Wheels cars were designed by renowned automotive designer Harry Bentley Bradley.
  • For the first few years of manufacture, all of the Hot Wheels cars featured tires with a red stripe. These are now known as the classic redline cars.
  • Since 1968, over 4 billion Hot Wheels cars have been produced. If placed end-to-end, the line of Hot Wheels cars would circle the globe more than 4 times.
  • The retail price of Hot Wheels cars has not changed since 1968. You can still buy Hot Wheels cars for around $1.
  • Some of the largest Hot Wheels collections are valued at over $1,000,000.
  • The highest amount paid for a Hot Wheels car (so far) was $72,000 in 2000 for a pink 1969 Volkswagen Beach Bomb. This specific car is a one-of-a-kind prototype that was never officially released.

World Record Hot Wheels Loop-the-Loop

Not sure if this is a real, official World Record, but this video features lots of flying Hot Wheels cars and lots of chipped paint!

Mother of All Hot Wheels Tracks

This 3 minute video features 2,000 feet of Hot Wheels track. It's just plain fun to watch!

To make it a real car, the only thing you need is a magnifying glass. Original design blueprints from real automobile manufacturers. Only from Hot Wheels. Smaller size, same quality.

Twin Mill: Hot Wheels Concept Poster

This was one of my all-time favorite Hot Wheels cars!

This was one of my all-time favorite Hot Wheels cars!

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

Questions & Answers

Question: What is a Hot Wheels 1968 Red Line Firebird worth?

Answer: The 1968 convertible Firebird is a great car! The value depends a lot on the condition. Original Hot Wheels cars from 1968 can range in value from a just few bucks to several hundred dollars for mint condition cars. Check the sold listings on eBay for values of cars that are similar in condition to yours.

Question: What would a 1968 Twin Mill in decent shape be worth?

Answer: The value of these cars can vary widely depending on the year of manufacture, rarity and the condition of the car. Try searching the 'Sold Items' option on eBay for a car that's similar to yours to see what others are willing to pay. This will give you an idea of the value of your car.

Question: I have a blue Twin Mill Hot Wheels car with flames on it. Do you have any idea how much it is worth?

Answer: The value depends on condition. There are a few listings on eBay for the 2007 version of the Hot Wheels Twin Mills car that sold for $1.50 to $7.50 (plus shipping).

Question: I have a few different Mustang funny cars from different eras. Are Hotwheels Mustangs valuable compared to others?

Answer: The value of Hot Wheels cars can vary significantly depending on age, condition and rarity. Like other collectibles, a specific item is worth what someone else is willing to pay for it. The Snake and Mongoose funny cars from the early 1970's are especially collectible. Look for your model on eBay to get an idea of the value. The 'sold' function shows lists past sales and shows how much buyers are willing to pay.

Question: What's up with "error" cars? Are they worth the prices that some come up with?

Answer: The high values for some of the error cars is quite surprising. Serious collectors are willing to pay big bucks for prototypes and other unique examples. Like many other collectibles, the real value is the price that a collector is willing to pay for the item.

Question: I have an opportunity to possibly get my hands on a Mad Maverick this weekend. I came across it in a collection of redlines I looked at. I'm pretty sure the bottom of it said Mad Maverick. It caught my eye and looked it up and saw that it's a pretty rare car. Where can I go to get a value on this car if it turns out that I wasn't just seeing things and it's a blue Mad Maverick?

Answer: The Mad Maverick is a fairly common car but what can make this one interesting is the name on the base. Very few cars were manufactured with the "Mad Maverick" name embossed on the base, making this a rare and very desirable car. The name was changed because of a copyright issue with Johnny Lightening, who had already released a model under the same name. Car & Driver recently posted on article on their picks for the Top 20 Most Valuable Hot Wheels that includes the Mad Maverick: with the name embossed on the base, the car was listed at #4 with a value up to $15,000. Condition is important and the real value is whatever a collector is willing to pay.

Question: How much is the crushed diamond HOTWHEEL worth?

Answer: The price can vary considerably based on the age, model, and condition of the car. To get an idea of the value for your car, try searching the “Sold” listings on eBay to find the same car in similar condition.

Question: What is the entire 1968 collection worth?

Answer: The original Redlines from 1968 are among the most desirable and the most valuable Hot Wheel cars ever made. The condition is very important to collectors: the better the condition, the higher the value. Original Redlines in very good condition can bring several hundred dollars each. Check the 'Sold' listings on eBay to get an idea of how much a collector is willing to pay. Your complete collection could bring a premium price.

Question: I have some original 1968 Hot Wheels cars for sale. Do you know how much Hot Wheels from 1968 would be worth?

Answer: The original Redlines from 1968 are among the most desirable and the most valuable Hot Wheel cars ever made. Condition and rarity are important in determining value, with Mustangs and Camaros often fetching higher average prices. Quality Redlines can bring several hundred dollars each, with some rare examples reaching even higher.

© 2012 Anthony Altorenna

Tell Us About Your Hot Wheels

Florcita valdez on July 08, 2020:

I married a man who has hundreds of hot wheels from the late 60's 70's 80's & 90's Can I make money? on February 25, 2020:

I have several hundred HotWheels cars some in original packages never played with and are from 1968 through 1990 versions. Also have Matchbox cars and other brands and would like to sell all for a good price . email me if you are interested

Robert on December 06, 2019:

I started seriously collecting when at work one day, i found a book about hot wheels. Not just any book, but a pricing guide. I fanned through the pages and stopped on random page and found myself looking at a hot pink Twin Mill. This book listed this car at $1200.00 in the package. $600.00 in mint condition.

Kind a made my heart skip a beat. I had been collecting cars for my son for a few years. I knew i had this Twin Mill at home. I went through all of my sons cars. I do believe i rescued 27 cars 9 being redlines. I now currently own 40 red lines with one topping out at $1,750.

Ive never counted how many i have today, im guessing close to 7,000. Out of those, around 500 are out of the package. Treasure hunts - 30. Super Treasure Hunts - 6.

Connor Payne on December 01, 2019:

I literally only collect Camaros. I have over 150. Not all of them are Hot Wheels. I have a couple of Matchboxes, some Moistos, Big Time Muscle, and all kinds of others

Justin Hunt on November 16, 2019:

I collect redlines and comic book cars Camaros and mustangs.

Den on June 21, 2019:

I started in 1997 and I went crazy. Unfortunately, I was robbed. I was so upset that I couldn't even look at a Hot Wheel of any kind. Then slowly I started again in 2009 and every year since my passion has returned. I love collecting hot wheels!

john Maciejewski on May 11, 2019:

I had everyone of those cars when they came out. My mom worked at Mattel and was a lead on the 1st Hot Wheel line. We used to buy the cars at their Company store for a quarter. Cars where in a 50 gallon drum and we just picked the ones we wanted. Now I have about 1500 cars, half still in their packaging the other half for my son to play with.

Tommy on April 10, 2019:

Hot wheels been in my blood for years seems to keep me going in collecting them camaros" land rovers " chevells " 55 chevy gasser " 8 crate " car cultures

Bob.Engwiller on March 18, 2019:

I been collecting for 13 years i have over 3000 cars used and new you can check yard sale for old cars or new ones from one collector to anther have fun

Aaron B Jones on February 25, 2019:

Stared collecting hot wheels 2003,but did not have a clue on what to really look for so I'm at about 700 of different cars and trucks,my passion is the old model cars of the 70's,-2019.With the store employee's getting first dibs on stock it's hard for disabled man to keep up,but that life huh!

Roger Boyd on January 19, 2019:

I have around 200 still in package new from early 90 to mid 90's. Complete series. How do I find the value?

Kappygirl on February 26, 2015:

Did you ever forgive your mother? Hot Wheels are really cool! I didn't have any as a kid in the 60's but my brother did. I bought tons of them (and cases) for my boys and I liked them just as much as they did when they were young--and I still like them!

samojonno on December 13, 2013:

Love the retro Hot Wheels especially those on sale on eBay

renewedfaith2day on May 13, 2013:

My favorite was the "Red Baron." Now I am going to scavenge through my attic and find some of my old toys.

anonymous on February 02, 2013:

Returning to smile at your Hot Wheels the story, yup $.99 was quite the investment.

jimconrad2 on November 23, 2012:

Nice lens. I didn't see the Johnny Lightning Drag Set. It must have been another year.

anonymous on November 03, 2012:

One of my boys was a Hot Wheels fan growing up. They are great toys, Anthony. Fun lens. :)

Kathy McGraw from California on November 01, 2012:

Lots of resources here for Hot Wheels, and I love the tracks! Now that's the way to play :)