Barbie Doll Fashion: 1964

Updated on October 17, 2019
TeriSilver profile image

Teri Silver is a journalist, commercial copywriter, editor, broadcast anchor, and Public Relations Specialist.

Fashion Queen Barbie
Fashion Queen Barbie | Source

Oh, Those Beautiful Clothes!

Barbie Doll was about five years old in 1964—children (and adults) loved the teenaged fashion model! She had beautiful clothes, a handsome boyfriend (Ken Doll) and, starting in 1964, a little sister (Skipper). While early 1960s Barbie fashions mirrored styles of that era, so did those produced in the middle of the decade. With complete outfits, Fashion Pak separates and accessories, Barbie’s closet was endless!

Fashion Pak

Fashion Paks were available with clothing and accessories to add to Barbie Doll’s wardrobe, allowing children to replace lost ensemble pieces. In 1964, swimsuits with matching hats, swim caps, shoes and earrings were sold in orange, pink and blue. Shoes—wedge sandals and open-toed mules—came in a variety of colors (#1833).

There was a Fashion Pak for Barbie dress-making, complete with zippers and a variety of buttons (#1831). White roller skates, a tennis racquet and balls, blue goggles and red ice skates were packaged together. Also on sale; gloves, purses, sunglasses, shoes, white “fur” short-waist jackets, hats and assorted jewelry items. There was a Fashion Pak called Sweet Dreams (1964-1965); short yellow “baby doll” pajamas with a matching panty, hair ribbon, blue pompom shoes and an alarm clock.

To replace lost accessories from previously released ensembles, Fashion Paks and product cards were available with purses, Barbie’s bath and bedroom pieces, a serving tray, wooden bowl with yarn and needles, a broom, television set and brown princess phone.

Barbie Doll's Rust Sheath
Barbie Doll's Rust Sheath
Belle dresses
Belle dresses

Clothing Separates

Sheath dresses of blue, rust and green (with white “pin” dots) and floral prints were made available for Barbie lovers. The dresses had gold buttons and a slim skirt (On the Go, 1964-1965).

Reissues of formerly released sheath dresses in blue, multi-colored stripes and dark yellow joined Barbie’s wardrobe, complete with a gold clutch purse (Spectator Sport, 1964-1965). Jeans and a red and white striped tee-shirt came together in one package (Jumpin’ Jeans, 1964-1965). An assortment of shoes and boots were sold on a Barbie-Midge card (Fashion Feet, 1964-1965).

“Belle” dresses came in various colors (Campus Belle, 1964-1965); they included white shoes, short white tricot gloves and a string of “pearls.” Lovely Lingerie (1964-1967) was sold in different colors—black, light pink, light blue or white—with half slips, bras, panties and pompom shoes. Each set included a tiny comb, brush and mirror. Ruffles and Lace (1964-1965) featured a sheer panty, white bra and dotted half slip, a pink comb, brush and mirror. What’s Cookin? (1964-1965) featured an apron (available in red, white or blue), a chef’s hat and cooking utensils.

It's Cold Outside
It's Cold Outside
Drum Majorette
Drum Majorette
Knitting Pretty
Knitting Pretty

Barbie Clothes: 1964-1966

  • It’s Cold Outside (#0819, 1964-1966): Mid-length felt coat in either red or tan with matching belts and hats. The coats were made with “fur” collars; the red coat’s collar is black, the tan coat’s collar is white with tan accents.
  • Drum Majorette (#0875, 1964-1965): Red velvet jacket with gold braid on the collar, sleeves and bodice. The outfit had a short white, accordion-pleated skirt with a built-in panty. Accessories included hose, “majorette” boots, tall “fur” hat, short white gloves and a “baton.”
  • Cheerleader (#0876, 1964-1965): Long-sleeved white sweater with a wide collar, red trim and the letter “M” on the bodice. The sweater topped a wide, soft corduroy skirt. Accessories included white ankle socks, red plastic tennis shoes, a megaphone (white plastic, red trim) and a set of red and white paper pompoms.
  • Candy Striper Volunteer (#0889, 1964): Short-sleeved white blouse that fit under a red and white pinstriped jumper. Accessories included soft white tennis shoes, a nurse’s cap, red rubber hot water bottle, box of facial tissues (Kleenex!), bar of soap and washcloth, eating utensils and a serving tray (with a “piece of watermelon” and a “glass of orange juice”).
  • Lunch Date (#1600, 1964): White sleeveless dress with red and yellow print covered by a sheer white organdy skirt. Red bows were added to the bodice and skirt. This dress was made from the Movie Date (#933) pattern.

Evening Splendour
Evening Splendour
Garden Party
Garden Party
  • Pajama Party (#1601, 1964-1965): Light blue turquoise pajama bottoms with white edging and a short-sleeve button-down pajama top. The package included a small brass alarm clock.
  • Knit Separates (#1602, 1964): pieces from previously released Fashion Paks were included in this set; a striped (back cut-out) top, gold-yellow pants, royal blue skirt with a matching scarf and blue open-toed shoes.
  • Knitting Pretty (#0957, 1964): The same pattern as Sweater Girl (#976) and the royal blue version of Knitting Pretty (#957), this version is the sleeveless knitted shell, long-sleeved cardigan sweater and flannel wrap skirt in bubblegum pink. Accessories included pink open-toed shoes, a wooden bowl with yarn and knitting needles, tiny scissors and a “how to knit” book.
  • Stormy Weather (#0949, 1964-1965): The 1963 ensemble (#949) was reissued with a new stock number. The set included a yellow trench coat, white rain boots, yellow hat and umbrella.
  • Evening Splendour (#0961, 1964): The set was identical to the one released in 1959 (#961)—a white and gold brocade dress with matching fur-cuffed coat, short white tricot gloves, a turquoise corduroy clutch purse, fur and “pearl” headband, graduated “pearl” necklace and earrings, brown open-toed shoes and small white handkerchief.

Black Magic
Black Magic
  • Country Fair (#1603, 1964): Bright yellow bodysuit capped-sleeved blouse with an orange skirt with pattern of small flowers in white, yellow and green. A plastic orange clutch purse was included in the package.
  • Crisp ‘n Cool (#1604, 1964-1965): A sleeveless white top with red trim stitching, three red buttons and an attached red-dotted scarf fit over a slim red sheath skirt. Short white tricot gloves, white open-toed shoes and a white cloth bag with red handles completed the set.
  • Garden Tea Party (#1606, 1964): A sleeveless red dress with flower print and a black bow at the waist. The front material split in the middle to show a white eyelet skirt. Accessories included short white gloves and white shoes.
  • White Magic (#1607, 1964): White satin mid-length evening coat with silver and “diamond” accents. A matching pillbox hat came with the coat, which had a high collar and two “diamonds” at the waist. Short white tricot gloves and a silver clutch purse were included in the package.
  • Black Magic (#1609, 1964-1965): Black silk sheath dress with a zipper closing in the back and a sheer black tulle cape with a satin ribbon that tied under Barbie’s chin. Short black tricot gloves, black open-toed shoes and a gold clutch purse completed the set.

Satin 'n Rose
Satin 'n Rose
  • Satin ‘n Rose (#1611, 1964): Barbie could choose from several satin pieces to create her outfit—a one-shoulder blouse, wrap sheath skirt, slender pants and bolero jacket. The pink-rose ensemble included “diamond” stud earrings, a pillbox hat and a pair of light pink open-toed shoes dusted with silver glitter.
  • Barbie Skin Diver (#1608, 1964-1965): A two-piece swimsuit with an orange bottom and light green-yellow top and an orange fleecy hooded sweatshirt. Accessories included a green plastic snorkel, face mask and green flippers.
  • Golden Evening (#1610, 1964): A dark-yellow gold-knit blouse with a horizontal neckline that fit into a long skirt. The yellow-gold skirt had glitter sprinkled on it. A shiny gold belt, yellow-gold open-toed shoes and a charm bracelet completed the outfit.
  • Theatre Date (#1612, 1964): This was a reissue of the Theater Date ensemble from 1963 (#959) except that it did not include the hat. The outfit was made from emerald green satin; it had a mid-length slender sheath skirt covered by a short wide skirt that was attached to the waist, a sleeveless blouse of white satin, an emerald green jacket bolero jacket with a wide collar and green open-toed shoes.
  • Dog ‘n Duds (#1613, 1964-1965): Not an actual outfit but a package of accessories for Barbie’s pooch. It included a “wooly” gray poodle with two leashes—red plastic and gold chain—a red velvet “dog” coat, pink ballet tutu, black plastic “masquerade” mask, yellow and black cloth hat, white plastic collar with black ribbon, black and pink plaid corduroy coat, white and red earmuffs, box of "dog food,” wooden bowl and a plastic dog bone. Some of the accessories matched Barbie and Skipper’s masquerade and ballerina outfits.

Theater Date
Theater Date
Dogs 'n Duds
Dogs 'n Duds

Barbie Travel and Storybook Costumes: 1964-1965

In 1964, Mattel released a variety of Barbie and Ken costumes featuring the dolls’ wardrobes for traveling in Japan, Mexico, Switzerland, Holland and Hawaii. Theater costumes also came out for the “model” couple that year; Little Red Riding Hood and the Wolf (Barbie, #0880, 1964), Cinderella (Barbie, #0872, 1964-1965), The Prince (Ken, #0772, 1964-1965), Guinevere (Barbie, #0873, 1964-1965), King Arthur (Ken, #0773, 1964-1965), Barbie Arabian Nights (yes, “nights” instead of “knights,” #0874, 1964-1965) and Ken Arabian Nights (#0774, 1964-1965).

Reproduction of Guinevere
Reproduction of Guinevere

“Sew-Free” Fashions

Children who wanted to make their own Barbie clothes could purchase one or all 12 “sew-free” fashions; the clothing pieces had glue strips on them and were relatively simple to assemble. Mattel’s 1965-1966 “sew free” clothing packs were:

  • Moonlight ‘n Roses (#1721, 1965-1966): A long rose-colored taffeta skirt with silver appliqués, a light pink sateen bodice and silver belt. A long, rose-colored coat with silver appliqués and white trim fit over the dress. Long pink tricot gloves, a taffeta evening bag and silver-glittered clear shoes were included.
  • From Nine to Five (#1701, 1965-1966): Navy taffeta sheath dress with red piping around the hem and neckline and a white, sleeveless jacket with red and floral trim. Accessories included a gold chain belt, blue and red-trimmed head scarf printed with red and white flowers, a blue and red purse and red shoes.
  • Sorority Tea (#1703, 1965-1966): Blue cotton sheath dress with green, yellow and pink trim. A matching purse and jacket were included in the set.
  • Pretty Traveler (#1706, 1965-1966): Light beige cloth with green, yellow and red stripes and flowers created a sleeveless sheath dress and wide-sleeved jacket with matching scarf.
  • Hootenanny (#1707, 1964-1965): Light or aqua blue sleeveless dress; the floral skirt had a three-sectioned layered look. A matching shawl and handbag were included in the set.
  • Patio Party (#1708, 1965-1966): Strapless pale yellow sundress with a red border, printed red waist sash and multi-colored butterflies. A matching jacket and purse accompanied the dress.
  • Debutante Party (#1711, 1965-1966): A “split” dress consisting of a slender white sateen skirt with a gold and black border and a black taffeta strapless bodice. The outfit had a long matching stole, long black tricot gloves and open toed-black pumps.
  • Day in Town (#1712, 1965-1966): A pale blue-turquoise dress of linen with a brown plastic belt and an ecru tweed coat edged in brown. The outfit had brown shoes and a purse that matched the dress.
  • Sightseeing (#1713, 1965-1966); blue, full-skirted sundress with printed borders, a flower basket appliqué and ribbon sash. A matching sleeveless bolero vest, scarf, handbag, white sunglasses and open-toed shoes completed the look.
  • Stardust (#1722, 1965-1966): White taffeta with blue and green flowers over the bodice and through the skirt, which included gold appliqués. A white vinyl belt, purse, shoes and long tricot gloves accented the outfit.
  • Day ‘n Night (#1723, 1965-1966): There were seven pieces to choose from, including a black taffeta skirt and coat. The white taffeta sleeveless blouse and sheath dress had black pin dots. The outfit included a purse, hat, necklace, belt, gloves, earrings and shoes.
  • Golden Ball (#1724, 1965-1966): Slim gold taffeta evening dress with an orange-yellow velvet coat and matching purse. The dress was accented with glue-on appliqués, a gold belt and clear open-toed shoes with gold glitter.

Scarf from Pretty Traveler
Scarf from Pretty Traveler
Patio Party
Patio Party
Stardust and Other Barbie "Sew-Free" Fashions
Stardust and Other Barbie "Sew-Free" Fashions

Coming in 1965...

In addition to 15 outfits repeated from previous seasons, Mattel produced 32 new outfits for Barbie in 1965: evening gowns, casual and work clothes, hostess sets and even an astronaut suit! Yes, Barbie was getting ready to blast off in 1965!

Questions & Answers

  • What outfit had a white suit coat with gold in front?

    This is a hit or miss answer, without seeing a photo of what you're talking about. Nothing in 1964 strikes a note. But #1644 On the Avenue (1965) is a two-piece suit, and the off-white jacket (with specks of gold) has an attached gold lame belt. The dress had a matching skirt with a gold lame bodice. Short white gloves, a gold dimpled clutch purse, closed-toe pumps and a "pearl" necklace completed the ensemble. The outfit was repeated in the 1966-1967 catalog (#1675) except without the necklace and gloves -- it was called "Sunday Visit."

© 2011 Teri Silver


Submit a Comment
  • Venkatachari M profile image

    Venkatachari M 

    6 years ago from Hyderabad, India

    So old barbie styles. Much of them won't have seen them. Good that you recalled all those. It's quite interesting knowing about those barbies.

  • TeriSilver profile imageAUTHOR

    Teri Silver 

    6 years ago from The Buckeye State

    Thanks, yes I will take a peek. I love the old toys. Thank you!

  • Schoolmom24 profile image


    6 years ago from Oregon

    Oh, this was so cool! I love vintage Barbie! I had Barbies but since I was born in 1963, I didn't get my first one until maybe around '68. But I always thought the earlier ones were cool with their slitted eyes- they had a special look! In fact, I just wrote a hub a few days ago on the toys of childhood and why I kept them, so hope you can come take a peek. I voted this up and interesting!

  • That Grrl profile image

    Laura Brown 

    8 years ago from Barrie, Ontario, Canada

    I had a Barbie just like the one in the first photo. She was stolen from me when I was a kid in the hospital. My Grandmother had given her to me. The doll would have just been old then, not vintage. I've always thought that was a pretty nasty thing to do. Makes me hope karma really does get around.


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