How to Write an Influential Restaurant Review
Restaurant Meals, Opinions, and Reviews
How do you decide where to eat out? The food? The décor? The price? Probably a bit of all of them. Make the wrong choice and you ruin a potentially great evening out. Wouldn’t you like to warn others about that dreadful meal you had? Or spread the good news about the superb new chef that’s just hit town? It’s easy now via the internet, and here are some tips on how to get your reviews read. (And maybe even a free meal or two along the way.)
A good restaurant review combines facts (price, menu choices, location,) with personal experience (service received, ease of booking, ambience.) It doesn’t matter whether you’re an enthusiastic foodie, a business expense diner, or a grab-a-quick-snack type of eater, your views on food could make an interesting read.
The internet makes it easy to search out restaurant reviews. Customers may post short comments on a review site, or they could write longer informative articles about their restaurant experience on a blog or newspaper website.
How to Write a Restaurant Review
Give your subjective opinion.
Readers respect honesty.
Be accurate and check facts.
Build trust with your readership.
Upload quality photos.
A good picture saves a thousand words.
Be fair with your criticism.
Allow the restaurant to respond before publishing a bad review.
Use correct grammar and spelling.
Shows a professional attitude.
Restaurants Appreciate Constructive Feedback
Give Praise Where It’s Due
Service levels and cleanliness of the premises are two aspects to eating out that are important to most people. So, write about your experience of the service.
- Were the staff helpful? Friendly? Did they go the extra mile?
- Was the food service quick?
- Were the dishes freshly cooked or did they seem to be reheated?
- What about the bathrooms? Were they still hygienic at the end of the evening?
- If you had any issues during your meal, were they resolved satisfactorily? Describe what happened and give praise where due.
Think about the kind of things you want to know before booking a restaurant table.
- What kind of clientele does the business serve?
- Write about the atmosphere of the restaurant. Is it quiet or noisy? Family-friendly or adults only?
- Does the restaurant expect casual or formal dress?
- What are your views on the menus? Do you look for full fat or fat-free? Carnivore or vegan?
- What price range does the restaurant offer? Are there any off-peak specials?
These are just a few pointers of the kind of subjects to cover in your review, but remember to add your opinion along with the factual information.
Photos Add Value to Your Review
Even if you’re a great writer, a few well-chosen images will make your review come alive for your readers. I use the to take a few photos before I start eating and to make notes on during my visit. Memory Bite app
Modern smartphone cameras produce good quality images that can be uploaded with your online review. In my view, food should look enticing as well as taste good, and your readers will appreciate evidence of this.
Include Both Opinion and Facts
A well written review presents facts and opinions in an interesting and engaging manner. The article should be an extension of your personality. Your reader wants more than just bare facts. They can get information like opening hours, and distance from the town center from the restaurant’s own website.
They are more interested in what happened when you asked if there were any vegetarian options, or if your check was correctly calculated. How did the staff react? Were they polite and were they able to resolve any mistakes?
Online Restaurant Critics Are Ten-a-Penny
Anyone can share their views online, but the comments aren’t always worth reading. Many reviews are badly written and will never gain a following. But if you write in an interesting and informative way, and attract an audience, you can influence where people choose to eat. Critics that achieve this goal may be approached by restaurant owners to write a review.
A well written review provides valuable feedback for a restaurateur. A good review presents a fair account of the actual eating experience. In return for a balanced insight of the service received you may be offered a free or subsidized meal by the business owner.
Do You Read Online Restaurant Reviews?
Which Are the Best Websites for Online Restaurant Reviews?
It’s difficult to recommend a good site for reviews. The best site for your writing depends on your location, the type of restaurant reviewed, and who your target audience is.
For example, you want to review a restaurant you visited overseas while on holiday. Your target audience is other international tourists because you want to highlight some amusing mistranslations you found on the menu. A site like TripAdvisor would be suitable in this case.
Or, you may be a local reviewing the same restaurant, but you want mainly neighbors to read your review. For this scenario, you could submit your critique to a local events listings website.
If you have your own blog or website, you would write in a style you know resonates with your readers. You could also write a restaurant review as a longer article for a more general website like WanderWisdom. The best advice I can give is to try out different online platforms until you find a niche that suits your style of writing and desired target readership.
7 Popular Restaurant Review Sites
Here are some online websites that publish positive and negative restaurant assessments.
- Zomato (previously Urbanspoon)
In a recent Google survey, 67% of people said online reviews impact their purchasing decisions. Writing a restaurant review is a responsibility, so choose your words carefully.